Social Media Manager(Amerigo Education)
Position: Social Media Manager
Company: Amerigo Education
Location: Shanghai, China
Amerigo Education is a U.S.-based education company that helps international students in the United States achieve their full potential. As a growing number of students from around the world seek to advance their education in American high schools, Amerigo is setting a new standard in educating international students by combining the established practices of nurturing, supportive environments from traditional American boarding schools with innovative approaches to language development and college guidance.
Backed by the Sterling Partners Education Opportunity Fund, Amerigo forms strategic partnerships with private day schools in the United States to provide a seamless academic experience for our students. Through the Amerigo model, we collaborate with our partner schools as they provide the core preparatory high-school curriculum while our team on-the-ground delivers a suite of academic, language, and cultural immersion programs in a well-staffed residential environment based in our local boarding campus. Amerigo seeks partners that our aligned in our mission to energize American educational communities through the diversity of students from around the world.
This role forms an integral part of the Amerigo Marketing team and will be based in the Shanghai office of Amerigo Education. We are looking to recruit someone with an ardent desire to work for an agile, fast growing, startup organization. Our Social Media Manager for China will be the key driver for all things social in China includes: building smart and creative campaigns, managing the content calendar, and creating and overseeing day-to-day content production and posting. This position will reports to VP of Global Marketing
Social and Digital Media
§ Manage the official Amerigo accounts on WeChat and Weibo
§ Maintain the corporate website to ensure all contents are up to current in sync with US site
§ Develop strong social content and social programs that expand our audience (both B2B and B2C) by leveraging the KOL and other social platforms
§ Reach and engage business partners and their partners
§ Monitor the Amerigo presence and customer voice among different social media platforms and provide response in a timely manner
§ Provide customer insight reports through social listening on a regular basis
§ Manage the day-to-day operation and communication with agency on social content creation
Marketing Support and Sales Enablement
§ Support the VP of Global Marketing to fulfil the local market development needs by working closely with Regional Director and Global Enrolment Team
§ Assist with the development and execution of student facing marketing materials for Amerigo and each Amerigo Partner school including websites, blogs, press releases, newsletters, sales enablement tools, testimonials, videos, branded gear and other necessary assets.
§ Coordinate projects with outside vendors, obtain price quotes, set timelines, manage production and coordinate delivery.
§ Assist with the creation and execution of email campaigns, manage analytics and analyze findings.
§ Support other business functions with marketing communications and social media materials as needed
§ Special assignment for new initiatives instructed by VP of Global Marketing
§ Bachelor’s degree in Marketing, Communications, e-Marketing, Journalism or other closely related field
§ At least 2 years of work experience in a similar role
§ Fluency in both Mandarin Chinese and English
§ Clear communicator with excellent speaking, writing and listening skills
§ Experience drafting content and copy for multiple channels
§ Experience writing and implementing social media and web postings
§ Experience with web analytics tools (e.g., Baidu Analytics)
§ Comfortable in a lean and face-paced environment
§ Ability to prioritize, multitask, and adapt with strong organizational skills and an attention to detail
§ Must possess W.I.T. – willingness to do “whatever it takes”!
§ Proficiency in Adobe Creative Suite (Adobe Illustrator, Adobe Photoshop, and Adobe Acrobat)
§ International work experience in education or language service
§ International study experience
Proficiency in speaking, reading and writing in another language